Maledict Car / Jemapur / Kosai Sekine / 2008
When I first listened to the track, it reminded me of geometric and mathematical imagery, and perspective views of Tokyo. So for this music video, I’d like to propose to develop an intricate visual montage or series of patterns of multiple Tokyo cityscapes. The urban swirl of buildings, neon signs, vending machines, expressways, these are all very familiar sights, though I also wanted to include the people and characters who live within this patchwork environment. This idea began to expand and became amplified into a more formal visual pattern like that of a mandala or kaleidoscope.
This led me to decide on a direction and concept for this promo, with the theme of “let’s look behind Tokyo, read between the lines, by developing various visual patterns”. The landscape of the city will be portrayed geometrically. Using simple editing approaches such as inversion, split screen and collage, we look into the varying parts of Tokyo by amplifying and multiplying them. Seeing these visuals, the audience will be impressed by the beauty of the city, though at the same time they may also sense something odd, have a feeling of floating, or perhaps think of ugliness, and be disorientated or confused. Not only shooting the landscape, we’ll also shoot portraits of people who are living in Tokyo. Again we will use similar editing and compositing techniques, though the people featured will add some depth, humanity and character to the visuals.
More specifically, we would plan to shoot different aspects of urban Tokyo at night, making the city look as if its buildings were floating in the air; vending machines were standing in an infinite row; expressways were stretching out everywhere; complex back alleys were planned and arranged in an orderly way; people living there do not seem able to get out of their usual routines. We will show multiple movements of people, from different places at the same time, so that it will appear as if they are synchronized with each other. ➡︎
◼︎ TOKYO.点 X JEMAPUR + KOSAI SEKINE : MALEDICT CAR PV.01 : THE TREATEMENT / WKTLAB / 2008